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The Experiment Tracker is a custom board template designed for organizing all of the information related to planning and analyzing your A/B Tests.
Each Item in the board represents a single Experiment, with SubItems underneath used to keep track of each separate test variant.
Here we have highlighted two different A/B tests, with their respective variant information.
Like the other boards in CRO Flow, the Experiment Tracker is cross-linked so you can always trace back any Experiment to its supporting Research, Idea Prioritization and Hypothesis statement, ensuring a transparent process.
And as your CRO program moves forward, your Experiment Tracker becomes a highly valuable, searchable repository of optimization lessons learned through testing.
A pre-built Experiment Dashboard is also included. Take a look.
The Experiment Tracker does not yet integrate with external A/B Testing tools like VWO or Convert.com.
However, depending on market demand we plan to add API integrations in 2021 to automatically pull in test results.